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Deceptive spam emails in California and Florida

California law lets recipients sue over commercial emails that hide who sent them or mislead in the subject line. Florida has a similar law.

When spam email breaks California law

California’s anti-spam law applies to commercial emails sent from California or to a California email address that:

  • Use a third party’s domain name without permission;
  • Contain falsified, misrepresented, or forged header information, such as a fake sender name or a “from” address that hides the advertiser; or
  • Have a subject line likely to mislead you about what the email contains.

What the law allows

Recipients may recover $1,000 per email, up to $1,000,000 per incident, plus attorney’s fees Cal. Bus. & Prof. Code § 17529.5. In Florida, unsolicited commercial emails with false or misleading information can be worth actual damages or $500 per email, whichever is greater Fla. Stat. § 668.606. Texas law also allows claims over deceptive commercial email Tex. Bus. & Com. Code ch. 321.

Deadlines for email claims can be short, as little as one year. Don’t empty your spam folder: keep the original emails, including the full headers.

What to do now

  • Move suspicious marketing emails into a folder instead of deleting them.
  • Don’t click “unsubscribe” links in emails that look fake; they can confirm your address.
  • Forward a few examples to us after we confirm we can review them.

Questions

Isn’t spam email legal under federal law?

Federal law (CAN-SPAM) allows some commercial email, but it does not override state laws aimed at false or deceptive email. That is where California’s and Florida’s laws apply.

Do I have to have lost money?

No. California’s law provides set damages per email for qualifying violations.

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